Nowadays custom jewellery( fake jewellery) are marketed as fashion jewellery, it does provide the function to light up an outfit but only for short period of time with a big cost to the envirorement.

 

Fine jewellery stands apart due to its premium materials, such as gold and silver, known for their resistance to rust, remarkable durability, and recyclability.

In contrast, fashion jewellery is often made from non-precious metals and synthetic materials like plastic and silicone. These pieces lack the longevity of fine jewellery and frequently end up contributing to landfill waste. More concerning, fashion jewellery can also pose health risks – after just a month of daily wear, it can start to peel, and metals like brass (often thinly plated with gold or silver) may cause unsightly green stains on skin and clothing when exposed to moisture. Many fashion jewellery designs are simply cheap imitations of original designer creations.

 At Coco & Elsa, we are not only advocating for fine jewellery because it’s our business but because we believe in offering customers something better -beautiful, sustainable, and worth their investment. Instead of spending $30 or $40 on pieces that are harmful to both the environment and personal health, we provide genuine fine jewellery that is built to last.

For the same $30, we offer solid silver jewellery that can last a lifetime and even become an heirloom. Even if silver tarnishes over time, it can be easily polished back to its original brilliance.